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Dating your donors, Part 1: The 1st Meeting
Fundraising is based on relationships – those you have and those you create. Thus, we can learn a lot from the dating world. In the following series we’ll look […]
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Dating your donors, Part 2: Making a Match
We’ve all seen it. That cute older couple holding hands in the airport. It symbolizes a life-long match. Something many dream about and strive for. Together through thick & thin. […]
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Dating your Donors, Part 3: 3 steps to courting your donors
Remember dating? The butterflies, the excitement and nervousness? If you’re like me, it was a lot less movie-esque than I thought it’d be. I was more concerned about an out-of-place […]
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Dating your Donors, Part 4: Defining the Relationship
Defining the relationship might be even scarier than the first date. Some are happy to let the relationship flow naturally, others can’t just ‘be’ in it, but have to discuss […]
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Dating your Donors, Part 5 (finale): 5 ways to keep the love alive!
Last week my parents had their 37th wedding anniversary. Their commitment to each other and their relationship continues to amaze me. Can we only hope to build strength and loyalty […]
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Donors are people too
I had a great conversation with a friend last week. He reminded me that as the field of fundraising professionalizes, we are all too quick to ‘systematize’ our efforts, automate […]
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